Audience . Greenville Triumph
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Partnerships and marketing team password.
Segment
All buyers Season ticket Returning New From 2025
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Partnerships . Marketing

The Greenville Triumph audience.

Two seasons of Greenville Triumph ticket buyers — how many there are, how often they actually come, how few of them carry the club, and who they are. Built for the marketing and partnership teams.

01 . The Core and the Crowd

A small core carries almost all of it.

Two seasons of ticket revenue show where the club's income actually comes from: a committed season-ticket core. The thousands of other buyers add real reach, but very little revenue.

Share of ticket revenue by buyer decile each bar is 10% of buyers, ranked by spend
02 . Who They Are

The profile of a Triumph fan.

The Greenville Triumph fan base in aggregate — how many, how old, what they earn, who they live with, how close they sit to the stadium. Use the segment filter above to recompute the profile for any one slice of the base.

Demographic spread . by buyer home ZIP
Household income
Households with kids
Owner-occupied homes
03 . The Buyer Base

Who makes up the audience.

The fan base divided into four engagement tiers — from the committed season-ticket core out to fans whose last visit was 2025. Each card profiles that group: how many, where they sit on income, how close they live, and what they spend.

04 . Where They Live

The Triumph trade area.

ZIP-level concentration across the Upstate — the footprint a regional sponsor would be paying to reach, and where the fan base is anchored.

Buyer concentration
Distance to closest venue
Top 15 ZIPs by buyers
Top 15 cities by buyers
Greenville Triumph audience profile . Vivenu ticket buyers across the 2025 and 2026 seasons, sponsor allocations and Greenville Liberty excluded . demographics are US Census ACS 2024 5-year estimates joined to each buyer's home ZIP, describing the neighborhood rather than the individual . Vivenu was adopted partway through the 2025 season, so early-2025 match sales are only partially captured — revenue figures are reliable, but per-buyer match-attendance counts understate the early season.